1. Focus on the user and everything else will follow.
From its inception, Google has focused on providing the best user experience possible. While many companies claim to put their customers first, few are able to resist the temptation to make small sacrifices to increase shareholder value. Google has steadfastly refused to make any change that does not benefit the users who come to the site:
- The interface is clear and simple.
- Pages load instantly.
- Placement in search results is never sold to anyone.
- Advertising on the site must offer relevant content and not be a distraction.
By always placing the interests of the user first, Google has built the most loyal audience on the web. And that growth has come not through TV ad campaigns, but through word of mouth from one satisfied user to another. By focusing on the user, Google has been able to build a reputable search engine which provides the user with access to trustworthy websites and search marketing groups.
2. It’s best to do one thing really, really well.
Google’s dedication to improving search has also allowed us to apply what they have learned to new products including Google Mail, Google Desktop and Google Maps. As they continue to build new products while making search better, their hope is to bring the power of search to previously unexplored areas and to help users access and use even more of the ever-expanding information in their lives.
3. Fast is better than slow.
Google believes in instant satisfaction. Google may be the only company in the world whose stated goal is to have users leave its website as quickly as possible. By fanatically fixating on shaving every excess bit and byte from their pages and increasing the efficiency of serving environment, Google has broken its own speed records time and again. This efficient and quick search engine is therefore able to put users in contact with the best and most relevant websites in record time. Search engine optimisation (SEO) is improved, and search marketing groups can better reach their target audience.
4. Democracy on the web works.
Google works because it relies on the millions of individuals posting websites to determine which other sites offer content of value. Instead of relying on a group of editors or solely on the frequency with which certain terms appear, Google ranks every web page using a breakthrough technique called PageRank™. PageRank evaluates all of the sites linking to a web page and assigns them a value, based in part on the sites linking to them. By analysing the full structure of the web, Google is able to determine which sites have been “voted” the best sources of information by those most interested in the information they offer. Website marketing groups are able to help people and businesses benefit from the PageRank system by improving their websites and offering search engine optimisation (SEO) solutions. These solutions work to move a particular website further up the organic search rank, and thereby generate more website views for businesses.
5. You don’t need to be at your desk to need an answer.
The world is increasingly mobile and unwilling to be constrained to a fixed location. Whether it’s through their PDAs, their wireless phones or even their cars, people want information to come to them. Google’s innovations in this area include Google Number Search, which reduces the number of keypad strokes required to find data from a web-enabled mobile phone and an on-the-fly translation system that converts pages written in HTML to a format that can be read by phone browsers. Wherever search is likely to help users obtain the information they seek, Google is pioneering new technologies and offering new solutions.
6. You can make money without doing evil.
Google is a business. The revenue the company generates is derived from offering its search technology to companies and from the sale of advertising displayed on Google and on other sites across the web. However, you may have never seen an ad on Google. That’s because Google does not allow ads to be displayed on our results pages unless they’re relevant to the results page on which they’re shown. It is therefore vital to companies wishing to find business online to secure a high position on the organic search rank. Website marketing groups that deal with SEO can ensure that a business retains a good position in the search rank, and therefore potentially improve revenue.
7. There’s always more information out there.
Once Google had indexed more of the HTML pages on the Internet than any other search service, their engineers turned their attention to information that was not as readily accessible. Sometimes it was just a matter of integrating new databases, such as adding a phone number and address lookup and a business directory, whereas other efforts required a bit more creativity. Google’s researchers continue to look into ways to bring the entire world’s information to users looking for answers, and search marketing groups are constantly aiming to put more people in touch with the right businesses.
8. The need for information crosses all borders.
Although Google’s headquarters is in California, their mission is to facilitate access to information for the entire world, so they have offices around the globe. To achieve this, they maintain dozens of Internet domains and serve more than half of their results to users living outside the United States. Google search results can be restricted to pages written in more than 35 languages according to a user’s preference.
9. You can be serious without a suit.
Google’s founders have often stated that the company is not serious about anything but search, and for any business that is not serious about anything but its product, Google is an important resource to take advantage of. With the right information from search marketing groups, a firm can improve its search rank and credibility without the cost of pay per click advertising. Google puts users first when it comes to their online service, and aims to provide the user access to genuine and reputable websites.
10. Great just isn’t good enough.
Always deliver more than expected. Google does not accept being the best as an endpoint, but a starting point. Through innovation and iteration, Google takes something that works well and improves upon it in unexpected ways. Similarly, the industry of search marketing aims to find new ways for businesses to improve their websites, and strives for SEO when working with Google and other search engines.