Latest news from Digital State, marketing agency in Cheshire. News about SEO, AdWords, Analytics and the world in general.
Wilmslow is a fantastic place to be based, great connectivity and access to a superb talent pool. It makes a fantastic location from which to serve clients in Cheshire and Manchester but also has the connectivity to get "down South"
Congleton is a market town in Cheshire with a population of around 30,000. Digital State has operated a satellite office here since 2019 and looks forward to providing digital marketing services in Congleton for time to come. There are many
August was the UK’s fifth full month dealing with the Covid-19 crisis and it seems most marketeers have adapted in some way to the new ways of working. Pandemic aside, the world of digital marketing, and for us as a
Google Adwords agency Cheshire Dynamic Search Ads (DSAs) utilise Google's own organic web crawling technology to target relevant and appropriate search queries based on the content of your website. DSAs are often beneficial for retailer ad campaigns because: They contribute
AdWords Agency in Wilmslow, Digital State. Google has officially started to roll out its new AdWords (pay per click) user interface, and it is expected that it will be available to every user by the end of the first half
There are a multitude of benefits to be gained from considering paid and natural search performance underneath one universal umbrella. Search engine results pages (SERPs) appear to the average searcher as a list of opportunities. Searchers will evaluate the value
Implementing solid link-building strategies is an essential component of every successful approach to search engine optimisation (SEO). As Google only wants to direct its users towards high-quality websites containing relevant and valuable information pertaining to the searchers' original query, securing
A cluttered Google AdWords account isn’t a productive work environment. Refreshing your account doesn’t have to be complicated, and we have put together four steps that will introduce some clarity back into your AdWords workflow. Reviewing Low Search Volume Keywords
Prior to the start of this month, where the dotted line was signed to trigger the UK’s departure from the EU, the UK effectively sat in a Digital Single Market with the rest of Europe. Now that this bubble has
What are Accelerated Mobile Pages? Well to put it in an entirely simplistic and non-technical manner, they are pages that are made using a set of rules that make the page lighter and faster to load for mobile platforms. For
