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SaaS Marketing Metrics

2024-04-25T09:18:50+00:00April 25th, 2024|Latest News|

The most valuable marketing metrics for any B2B organization are the ones that help you measure the effectiveness of your marketing efforts and make data-driven decisions to improve your results. But for Software-as-a-Service (SaaS) companies, the most valuable metrics to

March 2024 Core Update

2024-04-25T09:20:44+00:00March 19th, 2024|Knowledge is Power, Latest News|

Google rolled out a core update in March 2024 aimed at improving search results by removing low-quality content. This included a crackdown on websites using AI-generated content to manipulate search rankings. Here's a quick breakdown: Google's Goal: Reduce unhelpful, unoriginal content