Google rolled out a core update in March 2024 aimed at improving search results by removing low-quality content. This included a crackdown on websites using AI-generated content to manipulate search rankings. Here's a quick breakdown: Google's Goal: Reduce unhelpful, unoriginal content
From dynamic pricing to personalised advertising, the accessibility of AI technology means that there is no excuse to publish vague ads with questionable relevance to members of your target audience. That might sound like a bold claim, however, we're sure
It's no secret that AI technology is transforming the way in which many of us approach our working lives. In fact, it's already increasing automation, delivering more effective and efficient solutions, and streamlining processes to improve productivity and cut costs.
Google Analytics 4 Google Analytics 4: The Bermuda Triangle of Search The deadline for migrating to Google Analytics 4 (GA4) is approaching quickly, as Universal Analytics (UA) will officially cease data processing on July 1 2023. But as you work
AI Copywriting For SEOThe launch of ChatGPT has increased the number of conversations about the potential benefits of using AI technology in the fields of content and copywriting. We already know that AI technology is continuing to develop rapidly, so
Search engine optimisation is easily one of the most dynamic aspects of digital marketing. Not only are search engines constantly updating algorithms to deliver the best possible user experiences, but the launch of new AI technologies, such as Google's new
Web1, Web2 and Web3 represent the three core development stages that have occurred in the internet's evolution from inception to the present day. Each development stage has impacted the field of digital marketing in very distinct ways, so it's only
We are Digital State Consulting, digital marketing agency in Cheshire, trading since 2009. Google will use your AdWords data against you in some way. Keep your PPC data confidential to BENEFIT YOU. We are the NOT Google partner, want to know
Some SEO and Digital marketing jargon from today and days gone by. Hopefully helpful as people seem not to like the jargon in our (or anyone else's) industry. Riddle me these .... 301: A permanent server redirect – a change of
Wilmslow is a fantastic place to be based, great connectivity and access to a superb talent pool. It makes a fantastic location from which to serve clients in Cheshire and Manchester but also has the connectivity to get "down South"