This week I have looked at various sets of analytics for potential customers, all referrals. Following the below there is useful information with regards to Google Analytics 4 so please do read on. With respect to the sets mentioned, NONE
Google Replaces Title Tags with Site Names for Homepage Results Google appears to have stopped showing title tags for mobile search results for the entire website such as in searches for the name of a website which generally show the
August was the UK’s fifth full month dealing with the Covid-19 crisis and it seems most marketeers have adapted in some way to the new ways of working. Pandemic aside, the world of digital marketing, and for us as a
We mentioned last week that there was a Google core search update rolling out, confirmed by Google in a hangout video. This update has apparently been seen to benefit news sites and sites providing other forms of fresh content such
This week, we’ve got some interesting news from SMX Paris about some new search features from Google. First of all, Google Now on Tap and its capabilities were demonstrated, showing how it can navigate between apps and find information related
Many of you will be glad to hear that Google have announced there is a Google Panda update coming up soon. It has been a long wait since October for some, but the wait is finally almost over as Gary
It’s not unusual for commentators to reference the imposing number of different variables there are in Google’s algorithms for search rankings. And then, quite rightly, they advise everyone not to worry about the individual elements but to focus on the
This week I want to discuss user experience value. You may remember last week that I highlighted an article predicting the death of content-orientated marketing. Don’t panic: the end isn’t quite nigh, not yet – but there was certainly a
So, SEO is complicated right? I don’t think anyone is going to pretend otherwise - there are a significant number of variables involved in generating success for a website and each of those variables is exacerbated by the specific challenges
We’ve talked in the past about Entities as the platform for how Google aims to develop their semantic understanding of the internet – essentially, by rewarding sites that provide sufficient verifiable semantic data to Google that it can then cache,
