Harris & Howard are third generation English tailors with showrooms in Cheshire, England, Houston in Texas and in the UAE. They are regularly featured as a top ten tailors and have an impressive client list that both visits the showroom and increasingly, buys online.
THE PROJECT
At the beginning of the project, Harris & Howard bespoke tailors had legacy cold call approach to lead generation and an underused and overpopulated HubSpot CRM configuration. The company was reliant in part upon data being provided to it by various sources, which means second hand and eroded in many ways, or peoples “little black book” of personal contacts. There have been several challenges, all of which have been met. Those were not limited to…
- Developing robust ICP mapping that was realistic and thought outside the box in a post covid world.
- Implementing outreach campaigns via Linkedin and Email to specific target markets.
- Maximising return on investment whilst building pipeline and brand awareness for the future.
- Raising lead gen tickets to the client with clear follow up actions.
- Extensive use of FAQ / Semi Automated replies for efficiency to targets at the top of the funnel.
- Campaigns delivered both in the UK and the USA.
- Lead generation at scale to high net worth individuals.
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