This week, I’ve been thinking about the wood, rather than the trees; or, to play marketing bullshit bingo, I’ve been “joining the silos in a holistic schema”!

Specifically, I’ve been thinking about how there is so much focus on the praxis in our industry that it can sometimes feel like we are just moving from one checkbox to the next, completing the steps in a process until we get to the end, whereupon we return to the beginning and repeat.

This is great for consistency and for efficiency but whilst those factors are central to success, they don’t make you a winner; they make you a worthy contender.

The winners are the ones who can follow the steps whilst consistently thinking of the end-game.

By being aware of what the ultimate goals are, you can step off the path when it makes sense, responding intelligently to opportunity.  It’s this ability to modify the micro to more effectively achieve the macro that takes you away from the pack – the hard-working, diligent, worthy box-tickers – and into the lead.

And to give you some background music whilst enjoying the links below, here’s the Flaming Lips singing “Race for the Prize” live at Jodrell Bank – making a more complex (and articulate) point than I am but still evoking the fear of missing the bigger picture:

A number of articles this week (albeit whilst discussing a variety of aspects of marketing) have endorsed this sense and I guess that’s why I’ve focused on them particularly here – why I’m stressing the need for regular perspective breaks; to step back, breathe and give consideration to WHY you’re taking each step in your working day.

To see the bigger picture.

Other links that caught our eyes this week:

And finally