DSM Weekly Search Marketing Digest – 31/01/14

Before we look at what practical thoughts and advice the world of Digital Marketing has piqued our interest this week, here’s a really link insight from a more holistic perspective – these really made me think (and that’s worthy of applause on its own!)…

• http://econsultancy.com/blog/64244-26-user-experience-axioms-to-believe-in

Strategy

• Do keywords still matter?
  • http://www.marketingpilgrim.com/2014/01/r-i-p-keyword-data.html
  • http://searchengineland.com/surviving-the-keyword-apocalypse-keyword-research-post-keyword-tool-not-provided-hummingbird-180030

Link Development

• We’ve just written an article on our own link analysis factors – here’s some other interesting information on the subject (particularly like the “smell test”)
  • http://searchengineland.com/how-to-analyze-a-link-link-building-basics-178956
• After last week’s Matt Cutts berating of guest blogging, here’s some nice considered thought after the dust has settled a little…
  • http://blog.hubspot.com/marketing/whats-the-deal-with-guest-blogging-nj
• …and more (this time without guest blogging)…
  • http://www.searchenginejournal.com/guest-blogging-whats-left-safe-link-building/87197
  • http://www.searchenginejournal.com/three-ways-build-quality-backlinks-without-guest-posting/86921

Content Development

• As an SEO provider, understanding the mindshift from content for SEO and content marketing is central to success – our clients need engaging content, not word count
  • http://www.toprankblog.com/2014/01/difference-content-marketing/
• Whether you like it or not, headlines are key: here’s some advice on how to get them right.
  • http://searchenginewatch.com/article/2325076/How-to-Write-Headlines-Google-Will-Love-You-and-I-Will-Click-Read-and-Share
  • http://www.copyblogger.com/question-headlines/
• Detailing what is bad about duplicate content and how to clear things up.
  • http://searchenginewatch.com/article/2049078/What-is-Duplicate-Content
• Are PDFs SEO friendly?
  • http://searchengineland.com/are-pdfs-optimal-for-seo-182076

Paid Search

• Looking to audit your PPC? Well, get a free consultation from us!  Alternatively, here’s a useful 10 step checklist…
  • http://www.searchenginejournal.com/10-steps-audit-pay-per-click-account/86811

Social Media

• Maximising your impact on social media has to involve getting in on the conversations with the right people.  But how?
  • http://socialmediatoday.com/

Website Design and Technical Optimisation

• Understandably, when it comes to website design, we get particularly upset when conversions are sacrificed at the altar of design – this articles really ticks our boxes
  • http://www.lunametrics.com/blog/2014/01/28/ways-website-murder-conversion
• …and here is how to go about solving it with CRO (conversion rate optimisation)
  • http://econsultancy.com/blog/64210-what-is-conversion-rate-optimisation-cro-and-why-do-you-need-it
• And since we’re talking about how to improve your bottom line through analysis, you ought to listen to Google talking about Google Analytics…
  • http://adsense.blogspot.co.uk/2014/01/grow-your-business-with-google.html

And lastly

• the Simpsons meets Google Glass – what’s not to love…
  • http://www.seroundtable.com/photos/homer-simpson-google-glass-18025.html