The Digital State’s London Office was established in in response to our growing portfolio of clients based within the M25 and is paramount in being able to maintain our personalised approach to Search Marketing.
The London office is based in the Business Design Centre in Angel, Islington and enables us to effectively provide a service that has differentiated us from other search marketing companies in London. We strive to deliver the best possible results from all of our marketing campaigns, to be able to do this every campaign has to be specifically tailored to the individual client’s needs. Our consultative approach to Search Marketing has been beneficial to many of our clients, as it enables us to understand the client’s requirements for the campaign more effectively. The London office provides DSC with an excellent base to be able to meet clients or potential clients personally on a regular basis. Whether to plan a potential project or discuss reports, this personalised and tailored approach is one aspect of DSM’s superior service that could only be achieved through the London location.
Due to the nature of Search Marketing, the Search Campaign must be fluid. An effective campaign not only focusses on what work is being carried out for the client, but also monitors the progress of the competition. We never underestimate the importance of face to face consultations to discuss either the initial project planning or the various stages of a project. This not only maximises the effectiveness of a campaign, but also ensures that the strategic goals of DSC and the client are in constant alignment. It is also crucial that we understand the aspirations of a brand that we are working with and help to protect that brand in the digital market place.
One of the goals of almost all campaigns should not just be to drive relevant traffic to the client’s website, but also to look and other key factors that generate revenue. One of the first goals of any campaign is to achieve a return on investment that, at the least enables a project to become self-funding. This is achieved by strategic ‘long tail targeting’ through our content writing and using analytics to derive keywords which we are likely to attain good position increase quickly.
Once an ROI is achieved, we are then able to focus on the more difficult broader terms which would require a more sustained campaign. This approach has proved successful for many of our clients including likes of The Platinum Ring Company who are number one on Google for ‘Platinum Rings’ and also receive traffic from over 2000 longer tail phrases.
Finally, and arguably the most important aspect of the campaign is to drive down the ‘cost per acquisition’ of a sale. This is achieved by carrying out variance analysis and usability tests to ensure the site is converting relevant traffic to its optimum level.
DSC strongly believes in long term partnerships to be able to achieve the very best results for clients. We offer no cost, no obligation SEO and search marketing “surgeries” and welcome enquiries from all sectors. Client data is treated in the utmost of confidence and we are happy to commit to and honour mutual confidentiality agreements.