Digital State Consulting – a full service digital marketing consultancy – has won a competitive pitch to handle the Google shopping campaigns and Google display advertising for sauce, marinade and rub developer, Blend Bros.
The initial campaign will focus on its latest brand, Blend Bros, to help support the sugar free sauce collection’s new national listings with Asda and Tesco.
For Wilmslow headquartered Digital State Consulting, the partnership signifies a successful start to the year and one that honours its plans for working with more Manchester and Cheshire based businesses.
Greg Cooper, CEO of Digital State Consulting, said: “We’re thrilled to have secured this exciting piece of work and are confident we can help raise Blend Bros’ online market share and brand positioning. Our expertise in this area is second to none, having been serving clients for more than 10 years across hundreds of projects. Plus, as a team of foodies, we’re passionate about the new line and are committed to driving it forward during its launch phase and beyond.”
The new products are available in four sugar free varieties – sweet chilli, smoky BBQ, ketchup and piri piri (250ml). The sauces have been created with the finest ingredients for maximum flavour, minus the tooth decaying white stuff.
As blend bros move to an online offering as well as in store, their digital marketing presence becomes highly important both for sales and brand recognition.
Martin Kevill, marketing manager at Sharston-based Blend Bros, said: “Appointing a digital agency to work alongside us is a really significant move for the company as we focus on expanding our online presence. In recent years we’ve achieved a lot for our other leading brands, including Meat Lust, and are keen to drive the same amount of awareness to our new exciting sugar free brand, Blend Bros.”
Digital State’s highly experienced team works with clients including major home furnishing brands and fashion retailers. It is a data driven agency that delivers outstanding PPC, SEO and CRO services.
We pride ourselves on loyalty to its clients and ability to generate high return on investment, currently averaging nine times advertising spend (return on ad spend).
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Contact digital state consulting to discuss your marketing plans.