DSC Weekly Digest – 07/02/14

At DSC, plans are falling into place for our Spring Surgery and looking at the world of Search this week, there are lots of topics that could be on the agenda – here’s our run-down of the best articles we’ve seen this week:

Strategy

• I’ve always got time for the thoughts of Eric Enge – when he talks, everyone should listen.  Here he offers some sage opinion of the big G…
  • http://searchengineland.com/google-broken-182246
• And on the subject of Google, here are two great overviews on the fall-out from Google’s rollout of (not provided)?
  • http://econsultancy.com/blog/64273-how-are-marketers-coping-with-not-provided?
  • http://www.searchenginejournal.com/got-hit-provided-grab-organic-keyword-data/86911/
• If you run a small business and you’re unclear on how to tackle you online marketing, this is a great introduction…
  • http://searchenginewatch.com/article/2326399/Avoid-SEO-Hype-Why-Small-Businesses-Should-Focus-on-Return-on-Investment
• And to reiterate the point, Cyrus at Moz has a really interesting whiteboard Friday on keyword ranking, why it’s increasingly unimportant and what everyone should be focusing on – SMART KPIs…
  • http://moz.com/blog/death-of-keyword-ranking-reports-whiteboard-friday

Link Development

• Big directory news from the oldest player in town – DMOZ…
  • http://www.seroundtable.com/dmoz-1-million-sites-18048.html
• “Another reason link building is so difficult: it’s never a singular marketing task done within a bubble” – a good article on how to address the complex challenge of link building…
  • http://searchenginewatch.com/article/2326400/Link-Building-With-a-Healthy-Dose-of-Marketing-8-Ways-to-Solve-Problems-for-Free
• And another on what to do if you’ve “hit the wall”, both with your link work or more generally…
  • http://searchengineland.com/link-builders-brick-wall-182545
• On the subject of links, a couple of interesting articles cropped up this week on link removal
  • http://moz.com/blog/getting-link-removals-wrong
  • http://www.searchenginejournal.com/definitive-guide-recovering-manual-search-penalty/88057

Content Development

• To underline the interdisciplinary nature of link building, here’s a primer on how content is central to quality link development…
  • http://searchengineland.com/4-content-marketing-strategies-still-build-links-182678
• Some inspiration on how to improve your copywriting…
  • http://www.copyblogger.com/writing-exercises/

Paid Search

• Here’s part two in SEJ’s Health check that we looked at last week…
  • http://searchengineland.com/start-the-new-year-with-a-ppc-health-check-part-2-182454
• And a welcome development in conversion analytics…
  • http://searchengineland.com/google-adwords-roll-flexible-conversion-counting-says-goodbye-1-per-click-many-per-click-183298

Social Media

• How to get started (or go deeper) on Pinterest…
  • http://blog.hubspot.com/marketing/pinterest-faq-list

Website Design and Technical Optimisation

• Some commenters were asking for an SEO Holy Grail on Web Development – look no further that the Moz’s periodical cheat sheet…
  • http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition
• Some thoughts on how to use the inbuilt data within Analytics to fuel an increase in conversions…
  • http://adsense.blogspot.co.uk/2014/02/increase-user-loyalty-with-google.html
• …whilst Search engine Watch highlight the big mistakes that site makes in usability…
  • http://searchenginewatch.com/article/2327233/6-Usability-Mistakes-That-Kill-Conversions

 

That’s all for this week.  Have a great weekend!