At DSC, plans are falling into place for our Spring Surgery and looking at the world of Search this week, there are lots of topics that could be on the agenda – here’s our run-down of the best articles we’ve seen this week:
Strategy
- I’ve always got time for the thoughts of Eric Enge – when he talks, everyone should listen. Here he offers some sage opinion of the big G…
- And on the subject of Google, here are two great overviews on the fall-out from Google’s rollout of (not provided)?
- If you run a small business and you’re unclear on how to tackle you online marketing, this is a great introduction…
- And to reiterate the point, Cyrus at Moz has a really interesting whiteboard Friday on keyword ranking, why it’s increasingly unimportant and what everyone should be focusing on – SMART KPIs…
Link Development
- Big directory news from the oldest player in town – DMOZ…
- “Another reason link building is so difficult: it’s never a singular marketing task done within a bubble” – a good article on how to address the complex challenge of link building…
- And another on what to do if you’ve “hit the wall”, both with your link work or more generally…
- On the subject of links, a couple of interesting articles cropped up this week on link removal
Content Development
- To underline the interdisciplinary nature of link building, here’s a primer on how content is central to quality link development…
- Some inspiration on how to improve your copywriting…
Paid Search
- Here’s part two in SEJ’s Health check that we looked at last week…
- And a welcome development in conversion analytics…
Social Media
- How to get started (or go deeper) on Pinterest…
Website Design and Technical Optimisation
- Some commenters were asking for an SEO Holy Grail on Web Development – look no further that the Moz’s periodical cheat sheet…
- Some thoughts on how to use the inbuilt data within Analytics to fuel an increase in conversions…
- …whilst Search engine Watch highlight the big mistakes that site makes in usability…
That’s all for this week. Have a great weekend!