The most valuable marketing metrics for any B2B organization are the ones that help you measure the effectiveness of your marketing efforts and make data-driven decisions to improve your results. But for Software-as-a-Service (SaaS) companies, the most valuable metrics to
Google rolled out a core update in March 2024 aimed at improving search results by removing low-quality content. This included a crackdown on websites using AI-generated content to manipulate search rankings. Here's a quick breakdown: Google's Goal: Reduce unhelpful, unoriginal content
Harris & Howard are third generation English tailors with showrooms in Cheshire, England, Houston in Texas and in the UAE. They are regularly featured as a top ten tailors and have an impressive client list that both visits the showroom
From dynamic pricing to personalised advertising, the accessibility of AI technology means that there is no excuse to publish vague ads with questionable relevance to members of your target audience. That might sound like a bold claim, however, we're sure
It's no secret that AI technology is transforming the way in which many of us approach our working lives. In fact, it's already increasing automation, delivering more effective and efficient solutions, and streamlining processes to improve productivity and cut costs.
Google Analytics 4 Google Analytics 4: The Bermuda Triangle of Search The deadline for migrating to Google Analytics 4 (GA4) is approaching quickly, as Universal Analytics (UA) will officially cease data processing on July 1 2023. But as you work
AI Copywriting For SEOThe launch of ChatGPT has increased the number of conversations about the potential benefits of using AI technology in the fields of content and copywriting. We already know that AI technology is continuing to develop rapidly, so
Search engine optimisation is easily one of the most dynamic aspects of digital marketing. Not only are search engines constantly updating algorithms to deliver the best possible user experiences, but the launch of new AI technologies, such as Google's new
Web1, Web2 and Web3 represent the three core development stages that have occurred in the internet's evolution from inception to the present day. Each development stage has impacted the field of digital marketing in very distinct ways, so it's only
LPO Case Study... Royal Liverpool Philharmonic Orchestra (LPO) is a highly prestigious music organisation based in Liverpool with a turnover in excess of £10m. LPO manages a professional symphony orchestra, a concert venue, and extensive programmes of events through the