Digital State Manchester Evening News Greg Cooper

Cheshire based Digital State Consulting (DSC) and Warrington head quartered IXIS have formalised their strategic partnership to offer clients a joined-up approach to digital marketing and web hosting as reported in the Manchester Evening News.

The pairing’s first joint client is international wholesale energy provider, Uniper, a leading European energy producer with a global commodities trading business, Uniper operates in more than 40 countries. Together, they will tackle the 15,000 strong business’ objectives of delivering international SEO across its four operational territories – UK, France, Germany and Sweden and Google AdWords in other markets also.. 

Digital State Consulting will handle the SEO, corporate digital training and management information reporting while IXIS will provide the hosting and web development services. The complex brief requires the SEO to be delivered in three languages to enable it to perform in all its markets, covering more than 20 territories. 

Greg Cooper, CEO of Digital State Consulting, commented: “We’re thrilled to be working with IXIS in this way and delighted to be welcoming Uniper onboard as our first joint client. We’re well suited to enterprise level work and are looking forward to the project.”

Greg Cooper Digital State and Mike Carter of IXIS <EM mews

Talking of the job’s complexities, Greg added: “One of the key challenges for us is balancing the written content in three languages, on the same domain, with differing link topographies. Uniper’s recently evolved global corporate structure makes it an interesting job to undertake.”

IXIS’ director, Mike Carter, said: “Our partnership with DSC comes at a really exciting time for us and adds another string to our bow. We manage large and often very intricate Drupal sites so our choice of partner is strategically vital.”

The work was kickstarted by Digital State with a full day SEO and digital marketing workshop in Birmingham, which was attended by representatives from Uniper’s four main territories.  More than 20 delegates attended.

Mark Piatkowski, domain architect at Uniper, commented: “We were really impressed with DSC and IXIS’s credentials. The way they have grasped the brief has been very well considered to date so we’re confident they will help us achieve our digital aims.”

Contact Digital State for more information or to discuss your SEO or Digital Marketing ambitions?

We have been in this space since 2009 and deliver projects both here and abroad. We work with SME’s as well as larger corporations in many sectors. Typically work starts with an audit and then an initial project.

The scope of the work sometimes depend upon the in house resource available and how that digital talent is being deployed.

If you would like to read the MEN article it can be found here.