Digital State discuses J C Penney. Roughly two months ago the search marketing world heard the news that J C Penney’s ranking were dropping on Google because it was proven that their site had been optimised for the search engines
Digital State Consulting discuss Googles challenge to China over censorship. Google has thrown down the gauntlet to China by saying it is no longer willing to censor search results on its Chinese service. The world's leading search engine said the
In January 2010 Google declared it would stop censoring search results in China and now redirects traffic to its uncensored Hong Kong service. Since then the Beijing-based, Chinese-language search engine's Nasdaq shares have jumped 54%. This makes Baidu the unequivocal
The key difficulty for Arabic search engines is the ability to search for Arabic results using both western and Arabic characters. Both of the major Arabic Search engines have taken innovative steps in meeting this goal. Ayna is an Arabic
Yandex was launched in 1997 by a Russian IT company, it is the largest search engine in Russia (with 64% market share, ranked eighth-largest in the world). The company also develops a number of Internet-based services and products. The Yandex.ru
Digital State Consulting discusses Improving Analytics. At Digital State, we firmly believe that Google Analytics is the best website tracking tool available. Not only is it intuitive and user-friendly, but it has the assuredness and quality we’ve come to expect
LSI stands for Latent Semantic Indexing and this is the one of the latest and hottest SEO buzz acronyms currently circulating in the world of web marketing and web site search optimisation. What is LSI? A technique of information retrieval
Applied with skill and intelligence, SEO link baiting is a powerful and sustainable ‘off page’ SEO strategy, contributing to high search engine positioning across your keywords and keyword phrases. Link baiting is a great way to build your online profile.
Trust Rank – what is this term that has emerged in the SEO community? It is, in reality a different form of measurement to page rank, one that some people have turned into a specific score out of ten. Interestingly
Domain age & history Domain age & history - it is crucial to consider this when looking to achieve rankings for your website, there are certain search terms that are so competitive that sites do need to have been on