LPO Case Study…
Royal Liverpool Philharmonic Orchestra (LPO) is a highly prestigious music organisation based in Liverpool with a turnover in excess of £10m. LPO manages a professional symphony orchestra, a concert venue, and extensive programmes of events through the year. Sales are driven via digital platforms.
Its orchestra is the UK’s oldest continuing professional symphony orchestra. In addition to the orchestra, the organisation administers the Royal Liverpool Philharmonic Choir, the Liverpool Philharmonic Youth Company and other choirs and ensembles.
Digital State Consulting provide extensive lead generation services via paid media to LPO including full strategy guidance and reporting.
The Project…
LPO initially had a complex set of requirements and an extensive list of needs following the lifting of lock down and the reopening of in person events. They had a broad spec for lead generation and a list of requirements that needed qualification, mapping and planning.
The board of Directors knew that they really needed to invest in digital but were fairly new to the process and it’s fair to say, conservative. LPO explained to us that their current strategy simply wasn’t working and they needed some expert consultancy. During the brief, LPO explained that the season was about to start and more than £5 Million in sales needed to be achieved.
The spec covered many areas of the digital & lead generation landscape including but not limited to paid advertising, telephone based work & Email outreach. The legitimate need for content production for social media and web content for example doesn’t always chime with someone having PPC (AdWords) and
Our relationship with the client continues to grow and they are a true pleasure to work with. Get in touch for a confidential discussion about your marketing strategy.