Knowledge is Power.
Some news, views and digital ramblings from Digital State, digital marketing agency in Cheshire.
The below articles refer to SEO (Search Engine Optimisation), AdWords (Pay Per Click), Google Analytics, Social Media and other elements of digital marketing.
We have been around since 2009 so there may also be mention of Pandas, Penguins, Page Rank, Matt Cutts, hummingbirds and some caffeine.
Knowledge is Power
March 2024 Core Update
Google rolled out a core update in March 2024 aimed at improving search results by removing low-quality content. This included a crackdown on websites using AI-generated content to manipulate search rankings. Here's a quick breakdown: Google's Goal: Reduce unhelpful, unoriginal content
How to Leverage the Power of AI Personalisation
From dynamic pricing to personalised advertising, the accessibility of AI technology means that there is no excuse to publish vague ads with questionable relevance to members of your target audience. That might sound like a bold claim, however, we're sure
The Benefits of AI for Content Planning and Scheduling
It's no secret that AI technology is transforming the way in which many of us approach our working lives. In fact, it's already increasing automation, delivering more effective and efficient solutions, and streamlining processes to improve productivity and cut costs.
Google Analytics 4: The Bermuda Triangle of Search
Google Analytics 4 Google Analytics 4: The Bermuda Triangle of Search The deadline for migrating to Google Analytics 4 (GA4) is approaching quickly, as Universal Analytics (UA) will officially cease data processing on July 1 2023. But as you work
The Dangers of Using AI for SEO copywriting
AI Copywriting For SEOThe launch of ChatGPT has increased the number of conversations about the potential benefits of using AI technology in the fields of content and copywriting. We already know that AI technology is continuing to develop rapidly, so
