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Digital State Consulting, digital marketing agency Wilmslow, Cheshire. You‘ll be pleased to know that, unlike what seems like the whole of the internet, I will not be talking about llamas or about optical illusion dresses in this week’s review. That’s

Google has changed the way mobile search results appear to users, and now displays a carousel on the . This change was announced by Ardan Arac, Google’s search product manager, on the 19th February 2015. The new search feature aims

Google AdWords have introduced a new ad type named ‘Call-Only’ ads. Spotted last week, the new ad type for mobile marketing allows advertisers to create a text ad with only the option for a phone call. This feature is aimed

Google has announced that if you use a different currency in your Google AdWords account, Google Analytics will now automatically convert advertisers’ cost, CPC and ROAS figures to whatever currency is being used in the Google AdWords account. Some advertisers

The Apprentice winner is starting digital marketing and SEO Company. Read on to find out more.

A French court is trying to apply a Right-To-Be-Forgotten decision to links worldwide, and Google is being fined 1,000 Euros a day for not removing the links in question. What is the Right-To-Be-Forgotten and why won’t Google apply it worldwide?

Digital State discusses Long tail SEO. The first question you might ask is what is long tail SEO? In short it is using long tail keywords rather than broad match ones. A broad match keyword may be a high volume

Digital State discusses Google Webmaster Tools. Mobile usage is growing quickly as more and more people choose to view websites using their smartphone. If you’ve ever tried browsing websites via your mobile before, you’ll more than likely know that a

Google Penguin update is aimed at sites who manipulate links for rankings, violating Google’s guidelines by using techniques such as creating comment spam links or purchasing links. According to Search Engine Land, changes to Google’s search results began to be

2014 has seen Google Universal Analytics (UA), now replaced with Google Analytics 4,  move out of Beta (Phase 3), which means that all new properties created in Analytics are now Universal by default. For the majority of those of you