Digital State Consulting discuss SEO Backlinks. My first article is not surprising (indeed, we’ve reported on this fairly recently) but it’s always good to get clarity on the importance of links in Google’s thinking – particularly straight from the horse’s
The dependably excellent Larry King gives a thorough and effusive review of the changes to the Google Keyword planner and how its new features represent a fantastic upgrade on its predecessor. Moreover, he highlights how it articulates what Google feels
In today’s digital world, the internet has become a way of life. British consumers spend an average of 43 hours online every month, equating to 1 in 12 waking minutes spent browsing the web. For businesses, the ability to measure
According to a recent poll run by Search Engine Roundtable, most agencies are positive about the idea of links-free SEO. The truth is the focus of most digital marketing best practice is on developing strong brand authority (and maximising the
Suffice to say that Matt Cutts must be feeling a little tender after the bruising he’s received this week. There was the “hypocrite” saga, another fairly robust (and entirely legitimate) complaint about the nature of linking and all the brouhaha
Digital State Consulting, Weekly Digest. Last week we gave quite a lot of focus to content development in the Weekly Digest as it’s clear that the heart of all attempts to improve a site’s authority (and, by extension, its effectiveness
This week, DSC ran a full day “Spring Surgery” in Manchester for a selection of existing clients, potential clients and, indeed, interested third parties who wished to learn more about search marketing. As detailed here, it was (even if I
After the overwhelming success of our first SEO surgery, back in December 2013, we were very keen to revisit the concept in 2014. As such, our Spring Surgery at the Doubletree Hilton in Manchester Piccadilly was hotly anticipated and, without
Before the autumn of 2013, it was relatively easy to become a google qualified professional. Google offered online tutorials to be able to learn the necessities needed to pass the required exams. These days however, with the upgrade to Google
What does it mean when someone says, “write good quality content”? Essentially, it comes down to one thing - giving your audience what they want. Simple, eh?! Oh course, those answers beg more questions… how do I know what they