Google rolled out a core update in March 2024 aimed at improving search results by removing low-quality content. This included a crackdown on websites using AI-generated content to manipulate search rankings. Here's a quick breakdown: Google's Goal: Reduce unhelpful, unoriginal content

From dynamic pricing to personalised advertising, the accessibility of AI technology means that there is no excuse to publish vague ads with questionable relevance to members of your target audience. That might sound like a bold claim, however, we're sure

It's no secret that AI technology is transforming the way in which many of us approach our working lives. In fact, it's already increasing automation, delivering more effective and efficient solutions, and streamlining processes to improve productivity and cut costs.