Press Release: Clogau Case Study. Lead generation agency in Cheshire, Digital State Consulting, continues to strengthen its ever growing portfolio, as it scoops yet another impressive client – Clogau, the exclusive Welsh gold jewellery makers.
Clogau Welsh Gold is considered to be so precious that it has been used by Royalty since 1911 and includes a touch of this very same gold within each and every piece of its unique jewellery, creating an esteemed association with the British Royal Family.
DSC won the contract over stiff competition from some large London-based Digital Marketing agencies and will now lead Clogau’s outreach and Social Media strategy. The main goal for DSC is to increase lead generation and revenue growth for the company.
Ben Roberts, Managing Director of Clogau, said;
“Digital State’s tenacious approach is innovative and challenges the status quo; this echoes the direction we wish to take our company. Clogau Gold is a one-of-a-kind jewellery brand recognised for its originality, beauty and quality. I’m positive that partnering with DSC will help us reach our ambitious growth targets.”
The percentage of company marketing budgets apportioned to digital outreach has been increasing year on year; figures for 2011 reveal a 60% online to 40% offline ratio. This is doubtlessly a result of increased online customer spending patterns.
Statistics reveal that during 2010, UK online spending increased by 17.6%, totalling a staggering £58.6 billion in sales. Ofcom report that the average annual spend online, per person during 2010, was £1,031 and that two thirds of consumers were spending online at least once a month, with the most frequent spending occurring among groups aged 25-44 and families with young children.
With his 10 years’ experience in the industry, DSC’s CEO believes these statistics will only continue to rise;
“We help our growing customer base achieve excellent results through a combination of experience and being on the front foot with technology.
We have worked hard on developing proprietary software to keep us up to speed with the ever-changing landscape of digital outreach. DSC have earned some large high profile clients nationwide but of equal importance to us are our smaller more niche partners. One of our strategies for 2025 is to help local businesses enjoy the success we have helped other clients to achieve.”