When we take over an SEO campaign, one of the first steps we take prior to any other work is completing a full SEO technical audit. Clients often question why we would do this and we always explain that for
With the world of social media growing and people sharing and tweeting left, right and centre, social signals are increasing their influence over the way Google's algorithm operates. There have been varying results from the many studies conducted that were
Digital State Consulting, digital marketing agency Wilmslow, Cheshire. You‘ll be pleased to know that, unlike what seems like the whole of the internet, I will not be talking about llamas or about optical illusion dresses in this week’s review. That’s
Google has changed the way mobile search results appear to users, and now displays a carousel on the . This change was announced by Ardan Arac, Google’s search product manager, on the 19th February 2015. The new search feature aims
Google Ads have introduced a new ad type named ‘Call-Only’ ads. Spotted last week, the new ad type for mobile marketing allows advertisers to create a text ad with only the option for a phone call. This feature is aimed at
Having waxed lyrical about responsive design on consecutive weeks, it might seem like time to roll out some counter-arguments – or at least warnings regarding poor implementation, right? Digital State, SEO agency in Cheshire gives the view below, worth a
Obviously, we’ve talked in previously weeks about how, with a growing emphasis on mobile internet usage, it’s important to consider responsive design to improve user experience when it comes to your website. Further to this, however, what should you be
I really like the way this guy writes – it’s simple and clearly articulated but it’s rich in data and meaningful analysis. I’d be surprised if anyone who is SEO-savvy will be surprised by what he’s saying, let alone dispute
Google has announced that if you use a different currency in your Google AdWords account, Google Analytics will now automatically convert advertisers’ cost, CPC and ROAS figures to whatever currency is being used in the Google Ads account. Some advertisers use
The advantage of Digital Marketing over its older sibling has always been its tangibility. The capacity for clear data (from analytics, etc) has always meant search marketers can refer to specific information – whether it be in relation to strategic