Nobilia Project Partners UK CRM Case StudyClient: Nobilia Project Partners (UK) — part of Nobilia, Germany’s leading kitchen manufacturer. Nearly 2BN T/O and over a thousand staff.
Service Provided: CRM implementation, data mapping & enrichment, touch-point history documentation.
The Challenge
Nobilia’s UK (project partners) operations had accumulated a large volume of customer interactions over time — conversations, emails, lead touch-points — but did not have a central, structured way to store, use, or analyse this data. Key issues included:
- Disparate records across multiple channels
- Missing or inconsistent data mapping
- Over a year’s worth of touch-points not captured in a usable format
The Solution
Digital State Consulting delivered a fully configured Zoho CRM solution tailored to Nobilia UK’s needs:
- Field mapping & structure design — defined required fields and mapped legacy data consistently.
- Data enrichment — cleaned and enriched existing records.
- Touch-point history documentation — compiled and imported over one year of conversations.
- CRM population & validation — imported data into Zoho CRM and validated accuracy.
- User onboarding & daily usage — trained staff, built dashboards, and embedded the system into workflows.
- GDPR & Data Law – Due to German ownership extreme care has ben taken to comply with GDPR and other data laws.
Results
| Metric / Outcome | Before | After |
| Customer view & visibility | Fragmented, incomplete | Centralised, full history |
| Data accuracy | Many missing/incorrect fields | Higher completeness & reliability |
| Decision-making | Limited insight | Full context for informed actions |
| Daily usage | Low, ad hoc | High — used daily across the team |
| Client satisfaction | Frustration at gaps | Very positive — proactive & efficient ops |
“Because of the enrichment and the historical data, we have avoided repeating conversations, can better track project status, and serve our customers more efficiently.”
Why It Worked So Well
- Thorough preparation — correct field mapping before import
- Historical capture — context from past touch-points available in real time
- Clear ownership & training — teams understood how to use the system
- Workflow alignment — CRM configured to mirror Nobilia’s real processes
Next Steps
- Ongoing population, data hygiene & audits
- Analytics dashboards in Zoho
- Automation of follow-ups and lead scoring
- Integration of additional communication channels
Summary
Digital State Consulting enabled Nobilia Project Partners to move from fragmented records into a structured, data-rich CRM. The result: improved visibility, better decisions, stronger alignment, and higher satisfaction for both clients and internal teams.