Crichton Bespoke was founded as shirt makers more than 50 years ago. In the mid-1980s the Barker family, then influential in the London shirt trade acquired the business and expanded the company skill set to emphasise a focus on the traditional, British school of gentleman’s tailoring. It remains in the family to this day and is managed by Patrick Barker.
Today the business enjoys a reputation for creating some of finest bespoke suits in the UK, while their bespoke shirt offering is as strong as ever. They service a growing but highly discerning customer base with classic and contemporary pieces in the Savile Row tradition.
THE PROJECT
At the beginning of the project, Chrichton Bespoke Tailors had legacy cold call and word of mouth approach to lead generation and an underused contact’s book. The company was reliant in part upon data being provided to it by various sources, which means second hand and eroded in many ways, or peoples “little black book” of personal contacts. There have been several challenges, all of which have been met. Those were not limited to…
- Developing robust ICP mapping that was realistic and thought outside the box in a post covid world.
- Implementing outreach campaigns via LinkedIn and Email to specific target markets.
- Maximising return on investment whilst building pipeline and brand awareness for the future.
- Raising lead gen tickets to the client with clear follow up actions including enriching in a GDPR manner the contact details.
- A coherent system of building a curated database and starting a digital transformation journey whilst staying true to their roots.
- Extensive use of FAQ / Semi Automated replies for efficiency to targets at the top of the funnel.
- Lead generation at mid-scale to high-net-worth individuals.
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