Client: Liverpool Philharmonic is a highly prestigious music organisation based in Liverpool with a turnover in excess of £12m. Liverpool Philharmonic manages a professional symphony orchestra, a concert venue, and extensive programmes of events through the year. Sales are driven via all platforms, with a particular focus on digital.
Its orchestra is the UK’s oldest continuing professional symphony orchestra. In addition to the orchestra, the organisation administers the Liverpool Philharmonic Choir, the Liverpool Philharmonic Youth Company and other choirs and ensembles.
Service/s Provided: Digital State Consulting provide extensive lead generation services to them including paid media (AdWords) strategy and ROI Analytics.
The Challenge: The season was about to start and more than £5 Million in sales needed to be achieved. The spec covered many areas of the digital marketing landscape including but not
limited to, AdWords, content production, social media management, analytics, GTM, video production & general marketing.
The Solution: Our advice was to assess which skills and desires already lay within the existing team and make a solid set of priorities. We formulated a plan for Digital State to manage the Google Tag Manager; Analytics work and the Google AdWords whilst internal recruitment continued.
We now run those lead generation campaigns.
This has been a very successful project and slightly unusual for us but suits our experience of wider Pure play B2B lead gen / sales pipeline and or HNW targeted outreach.