The week in search marketing was dominated by two big stories which, almost inevitably, have a common thread through them and one that I feel certain we’ll be puzzling through for months to come. Firstly, there’s the news that Yandex
A very interesting article about how mobile isn’t the destination, it’s a way stop along the journey towards that fabled Internet of Everything. Basically, if you’ve not embraced mobile SEO yet, not only are you behind the curve, you’re likely
The question that won’t stop being asked – do links still matter? Links do still matter and the reason why is simple – they’re woven into the very fabric of the internet. This would be less of an issue if
This week, several of the Digital State management team have been at SMX London to discuss the latest thinking and best practice in all spheres of Search Marketing – from content development strategy to paid search optimisation; from site
Google dominates the search engine market. Ninety percent of Britons use it for search requests and it enjoys a 70% share of the entire global market. Google has access to all the information we divulge online: our browsing history, our
. First of all, we wanted to reiterate how fantastic the SMX London conference has been – covering all the main areas in search marketing today with a range of interesting, current and practical sessions. As we did for Day
After a great first day at SMX London 2013, Digital State team gathered together to have a debriefing meeting on the sessions, with ideas collated and articles discussed for rollout in the next few days. After the house keeping
Google Hummingbird Update was one of the main themes here at the 2014 SMX Conference. Focussed on SEO and AdWords marketing and for digital marketing agencies to attend, hosted by Chelsea FC there is a clear 'search' buzz. There have
Digital State Consulting discuss the Optimisation of PPC accounts through ad extensions. This presentation was given in two parts by Sam Owen from Hanapin Marketing and Susan Waldes, recently of 3Q Digital. The first and most important message was to
SMX London is one of the better SEO events and is being held at the Chelsea football ground, with a plethora of exciting topics advertised and some amazing speakers. This year, we have headed down to SMX London en mass,