Knowledge is Power

To answer the question I posed in my title succinctly- not in the near future, no, Link building will not die as long as it continues to evolve. Allow me to explain... Link building Link building is an integral part

Google algorithm update explained. Google has always been at the forefront of new technologies when it comes to internet-related services and products. Not only is this because they have managed to become one of the popular search engines in the

Digital state Consulting in Cheshire discuss the latest Facebook update. This week, as we’re sure you’re aware, Google began rolling out their mobile-friendly update. Since Tuesday, it seems that some of us are seeing changes and some of us aren’t.

DSC discusses Google's Mobile Search Results. One of the big stories this week seems to be the antitrust charges to be filed against Google. As recent news has suggested, it seems that Google’s attempts to settle and avoid charges have

Mobilegeddon? SEO for Mobiles in Review. Mobilepocalypse, mobocalypse, mopocalypse or Mobilegeddon – whatever you want to call it, it seems like it’s all anyone’s talking about recently is SEO for Mobiles. . For good reason, too, since in eleven days Google’s

To start, I’ve got a couple of holistic articles – high-level consideration pieces that may be of interest if you feel your search marketing is stagnating (or, if not, to keep for when that feeling arises in the future). Firstly,

The SEO Technical Audit is one of the corner stone foundations to any SEO campaign. How can you have an effective campaign if the foundations of it are not optimised? As Google develops and changes its algorithms, SEO professionals need

Digital State discuss SEO strategic metrics. Last year, it felt like I went through a phase of including a whinging diatribe about no-one loving us in SEO every week in this digest. After a while, I noticed this might seem

This week, I’ll be starting with some PPC advice.  It’s been a while since we’ve given this stream of search marketing much time and there have been a number of significant improvements in the proposition that Google offers (as well

With the world of social media growing and people sharing and tweeting left, right and centre, social signals are increasing their influence over the way Google's algorithm operates. There have been varying results from the many studies conducted that were