Digital State Consulting discusses internet marketing. Is the upswing in effect? Three industry forecasts are raising their expectations for next year’s ad spend… Magna Global is predicting a six-percent rise, GroupM just 0.8 percent, and ZenithOptimedia is raising its cross-media
DSC discusses the Tories use Google Ads. The Conservatives have worked out that anyone searching for 'Pre-Budget Report' or 'Treasury' will stumble upon their website The Conservative Party has obviously learned something about online marketing from its friends at Google.
Google Analytics has come under fire from the co-founder of another large website analytics site, an Israel-based company, who have claimed that the service's methods of calculating the time spent by visitors on sites is inaccurate. This is not good
Google Analytics Experts Digital State Consulting discuss Tracking Flash with Google Analytics. In the HTML world, web analytics has become incredibly valuable and accurate. Page-tagging solutions – such as those provided by Omniture and others – provide reliable real-time information
Revenue for web analytics vendors is estimated at £42m, which includes income from software licences, hosted solutions and consultancy services. Econsultancy says the remaining £43m is accounted for by web analytics-related spending on internal staff and third-party consultancy services. Although
Digital State discusses link sculpting for SEO. Large online retailers look at thousands upon thousands of pages which have the opportunity to get crawled and indexed by the SERPs (search engine results pages). There are also near infinite choices for
The Importance of Organic Rankings Digital State discusses the importance of organic rankings. You have invested in a professional quality website to promote your company. The design is eye-catching and you have plenty of great content. But now it’s been
On the 9th of April 2010, Google announced via their webmaster central blog, the news that website page load times were going to become one of the factors in Google’s ranking algorithms. They went on to mention that the speed
The 2010 debates were designed to allow the three main parties leaders a change to discuss the matters surrounding the 2010 United Kingdom general election. The first of which on the 15th of April heralded the first time such live
It's taken us a while to get used to the idea of buying products over the internet. Even last year, a survey conducted by online marketing firm PoLR showed that 53 per cent of us might, after doing all our