Feel like you’re being left behind by the search engine marketing industry with all the talk of semantic search? Rest assured, you’re not alone – a significant minority of search marketers themselves are ignoring this area of development as they
Digital State discusses Google Webmaster Tools. Mobile usage is growing quickly as more and more people choose to view websites using their smartphone. If you’ve ever tried browsing websites via your mobile before, you’ll more than likely know that a
This week, it seems that all my previously articulated views on the perennial hot topics of SEO have been reflected in articles by the industry leaders. In one sense, this feels very satisfying as, naturally, it’s nice to have influencers
So this week saw the long awaiting roll-out of Google’s Penguin update (note that the article has additional links later on in the piece for subsequent news updates). Basically, it’s been a slow and steady rollout and there’s been little
Google Penguin update is aimed at sites who manipulate links for rankings, violating Google’s guidelines by using techniques such as creating comment spam links or purchasing links. According to Search Engine Land, changes to Google’s search results began to be
Let’s get something clear right from the outset – I’m not a coder; I’m a marketeer. I like to think, having spent a number of years in the company of coders that I can make myself understood (and understand them
Correlation does not imply….do I really need to finish this sentence? Yes correlation does not imply causation but just yelling this phrase every time a new correlation study appears is just as silly as treating anything that comes out from
2014 has seen Google Universal Analytics (UA), now replaced with Google Analytics 4, move out of Beta (Phase 3), which means that all new properties created in Analytics are now Universal by default. For the majority of those of you
DSC Weekly Digest – 03/10/14 - Google rolled out a new Panda update in the last week or so (and is looking set to update Penguin next week) so it’s clear the summer is well and truly over (!). Interestingly,
Having raved so much about the SearchMetrics ranking factors study a couple of weeks ago, it seems only fair to redouble my efforts in relation to what can only be described as a comprehensive breakdown of its major (and minor)