. First of all, we wanted to reiterate how fantastic the SMX London conference has been – covering all the main areas in search marketing today with a range of interesting, current and practical sessions. As we did for Day
After a great first day at SMX London 2013, Digital State team gathered together to have a debriefing meeting on the sessions, with ideas collated and articles discussed for rollout in the next few days. After the house keeping
Google Hummingbird Update was one of the main themes here at the 2014 SMX Conference. Focussed on SEO and AdWords marketing and for digital marketing agencies to attend, hosted by Chelsea FC there is a clear 'search' buzz. There have
Digital State Consulting discuss the Optimisation of PPC accounts through ad extensions. This presentation was given in two parts by Sam Owen from Hanapin Marketing and Susan Waldes, recently of 3Q Digital. The first and most important message was to
SMX London is one of the better SEO events and is being held at the Chelsea football ground, with a plethora of exciting topics advertised and some amazing speakers. This year, we have headed down to SMX London en mass,
Digital State Consulting discuss SEO Backlinks. My first article is not surprising (indeed, we’ve reported on this fairly recently) but it’s always good to get clarity on the importance of links in Google’s thinking – particularly straight from the horse’s
The dependably excellent Larry King gives a thorough and effusive review of the changes to the Google Keyword planner and how its new features represent a fantastic upgrade on its predecessor. Moreover, he highlights how it articulates what Google feels
In today’s digital world, the internet has become a way of life. British consumers spend an average of 43 hours online every month, equating to 1 in 12 waking minutes spent browsing the web. For businesses, the ability to measure
According to a recent poll run by Search Engine Roundtable, most agencies are positive about the idea of links-free SEO. The truth is the focus of most digital marketing best practice is on developing strong brand authority (and maximising the
Suffice to say that Matt Cutts must be feeling a little tender after the bruising he’s received this week. There was the “hypocrite” saga, another fairly robust (and entirely legitimate) complaint about the nature of linking and all the brouhaha