Often, the commentators on industry blogs talk about best practice without, it seems, the faintest concept of how the level of commitment and physical endeavour required can overwhelm a small business. This thought was running through my head early in
Feel like you’re being left behind by the search engine marketing industry with all the talk of semantic search? Rest assured, you’re not alone – a significant minority of search marketers themselves are ignoring this area of development as they
This week, it seems that all my previously articulated views on the perennial hot topics of SEO have been reflected in articles by the industry leaders. In one sense, this feels very satisfying as, naturally, it’s nice to have influencers
So this week saw the long awaiting roll-out of Google’s Penguin update (note that the article has additional links later on in the piece for subsequent news updates). Basically, it’s been a slow and steady rollout and there’s been little
Let’s get something clear right from the outset – I’m not a coder; I’m a marketeer. I like to think, having spent a number of years in the company of coders that I can make myself understood (and understand them
Correlation does not imply….do I really need to finish this sentence? Yes correlation does not imply causation but just yelling this phrase every time a new correlation study appears is just as silly as treating anything that comes out from
DSC Weekly Digest – 03/10/14 - Google rolled out a new Panda update in the last week or so (and is looking set to update Penguin next week) so it’s clear the summer is well and truly over (!). Interestingly,
Having raved so much about the SearchMetrics ranking factors study a couple of weeks ago, it seems only fair to redouble my efforts in relation to what can only be described as a comprehensive breakdown of its major (and minor)
When I talked last week about the demise of Google Authorship, I stressed that it made no sense to assume this meant the end of the need for focusing on author credibility and, in a broad sense, the authority a
After the Google bombshell of last week – with Google pulling the plug on the practical implications of its authorship experiment – this week is, understandably I guess, a little more sedate. To revisit the topic – briefly (and not