A clip from Google detailing the evolution of their search engine. This video offers an insight into the development of Google's search ethos. https://www.youtube.com/watch?v=mTBShTwCnD4 This is one of my all time favourite SEO videos. Nostalgic in some ways in 2022
Search Marketing Agency: Inside Google's Search Office. The guy's from Google (including Matt Cutts) get together to give a talk about what they do best. https://www.youtube.com/watch?v=qlAydU6vBZo
A great overview from Matt Cutts about snippets and how Google sees them. Useful information for all SEO professionals and those that know their SEO past will know their SEO future. Ecommerce SEO or Non E-Commerce SEO, best practice Digital
A short video from Matt Cutts that articulates the impact that site downtime can have on SERPS. https://www.youtube.com/watch?v=qXrwyTGOf1E
Some important reiteration on how Google relies on HTML tagging and ALT tags, to derive page information and how this drives rankings. https://www.youtube.com/watch?v=3NbuDpB_BTc Why Alt tags help the visually impaired. Why Add Alt Text? Alt text allows screen readers to
A simple "how to" on getting your site (and brand) onto Google Maps. https://www.youtube.com/watch?v=xNT-JRyWykM