I was tempted this week to simply post this link - http://moz.com/blog/beginners-guide-to-link-building – and leave you all to it! It’s not the shortest read so I’m sure you won’t thank me for the size of your reading list this week; nevertheless,
So after last week’s paean to the importance of understanding conceptual foundations, this week I felt it was important to redress the balance somewhat! Inevitably touching more than once on Google Analytics Irrespective of one’s understanding of what your site
In education you’ll constantly hear the critical phrase, “teaching to the test” – the idea that a teacher might find themselves obliged to train a pupil to appear good at it in a specific exam situation, rather than actually to
Marketing ROI, historically a tricky one. Not any more. Joining the dots between a couple of articles this week, I wanted to highlight an insight into why SEO is difficult and time-consuming. Reading a great article on “day-parting” (essentially using
The latest Google Quality Rating guide has just been rewritten, which details the expectations that Google sets for gauging the quality of a website by its human checkers. Whilst not a direct representation of the algorithm, it does give a
After the great whiteboard Friday from Rand Fishkin that I posted in last week’s digest, it seems to have become a bit of a whinge-fest this week in the SEO industry, with quite a few articles detailing how SEO is
The fallout from Google’s decision to drop Google Authorship photos continue to rumble on. Larry Kim has been carrying out some experiments and has put together a case study showing a significant increase in the CTR for Google Ad since
Digital State discusses paid search. After the dust has settled somewhat on the decision by Google to drop author pics from its SERPS (as we discussed last week), it seems the conspiracy theories have now been polished and are rolling
DSC Discusses dropping author pics A change that picked up a lot of industry interest this week is the fact that Google is now dropping the author pics from its SERPS. The two interesting facts to me are there was
The week in search marketing was dominated by two big stories which, almost inevitably, have a common thread through them and one that I feel certain we’ll be puzzling through for months to come. Firstly, there’s the news that Yandex