PAID MEDIA
B2B Lead Gen Agency Cheshire.
Google Ads & PPC agency Cheshire.
Want to increase your ROI? Bring efficiency to costs and build brand awareness?
Delivering consistent and sustainable results on Google, Bing and Linkedin.
Paid Media
Google Ads & PPC are one of the lowest risk digital strategies in the world.
Highly targeted, it comes with rigorous checks and balances.
With respect to Google Ads specifically, the management of bidding campaigns is complex.
Effective AdWords and PPC Management requires two key skills:
1. Detailed knowledge of the best mechanics, tools & platforms to use to achieve your exact goals.
2. True understanding of how to strike the perfect balance between traffic, conversions, bidding levels and budget.
Paid Media typically refers to the paid listings of Google AdWords and PPC that appear on search engine listings pages or other areas of the web.
Paid media needs to be planned precisely and be highly targeted for maximum ROI. It can create near immediate results, including increased revenue growth and conversions, as well as helping establish general brand awareness and increased traffic to your website.
Our specialists will help you form a detailed strategy of various segments, audience types and layer them specifically, to achieve your objectives.
To consistently achieve a robust return on investment & greater market penetration, a PPC specialist is your route to securing the greatest ROAS your company can achieve.
We don’t just ‘manage’ your PPC and paid media campaigns, we optimise them.
That’s the difference. Our specialists will monitor, optimise, refine and analyse data routinely, ensuring we don’t miss any key information or patterns, relevant to your target audience’s online shopping behaviour.
We provide a rigorous & detailed account of the work that we execute, including a hand-written monthly reports for every single campaign we run & optimise on your behalf. Our reports will contain all the key data to show performance, trends, analysis and learnings for upcoming months, constantly refining and evolving your KPI’s.
We charge on a time and materials basis NOT by a percentage of spend. This enables us to say, confidently, we always aim to achieve a return on ad spend (ROAS) that out-performs the rest of the market.
Contact us now for your no obligation discussion.
Your ad’s cost is determined using an ad auction. This pricing model allows you to place competitive bids to show your brand’s ads to LinkedIn members when they visit and engage with our platform.
Start, stop, or change your ads at any time. You’re always in control of your advertising costs.
Launch an ad on LinkedIn with any budget. Whether you’re a small business or a corporation, you can achieve your marketing goals without breaking the bank.
Re-targeting is (simply put) advertising to users who have already visited your website.
It’s a credible means of encouraging already ‘warm prospects’ to re-engage with your brand or website again. Although conversion rates can be lower than with standard PPC (for obvious reasons), there’s still much value to be derived from re-targeting.
Display advertising refers to advertising on any digital platform, typically charged on a Cost Per Click (CPC) or Cost Per Thousand (CPT) basis.
Although the emphasis is on targeting your key audience groups, the focus is on putting your brand in front of an audience, to help increase general awareness of your brand and brand messages.
