Digital Lead Generation

Digital Lead Generation

Get a reliable flow of qualified B2B leads in month one.

Highly targeted multichannel campaigns are built and continually optimised, and connected to your website for maximum performance.

We have the expertise to both deliver the project and to tie this activity into your other marketing channels for ultimate efficiency. All backed up by wholly GDPR compliant activity and Google Analytics expertise.


Digital Lead Generation

Digital Lead Generation

We’re an established (2009) Digital Marketing Agency in Cheshire.  We work with E-commerce, B2C, B2B and lead generation sites.
We’ve developed a strong reputation for excellent & intelligent marketing solutions in today’s competitive markets.
We adhere to the fundamental principles of best practice and of complete GDPR compliance.
Our objective is to display the same characteristics that lead our core values based business: Be an Expert, be authoritative & gain trust.

Digital Lead Generation or Digital Prospecting is the practice of using marketing technologies to delivery qualified leads to a client.

It’s widely accepted that lead generation can be a hugely valuable addition to /and or replacement of a sales team.

  • Generate high quality, qualified leads from your desired target market.
  • Those leads come directly to you and only you, first hand.
  • We can work on a pure retained monthly fee or a pay per lead model.

The above can be integrated into the wider marketing matrix and delivered with truly joined up thinking.

Fully transparent and GDPR lead generation with results from month one. 

The onboarding/set up process itself can vary. It is of course vital that we understand your space, your objectives and what your ideal customer or prospect looks like. The process normally involves…

  • Discovery session with the relevant client contact.
  • Competitor mapping where appropriate.
  • Understanding the correct voice of the business.
  • Agreeing the most relevant KPI’s and reporting metrics for the client.
  • Set up of the tech stack and NDA agreements where appropriate.

Contact us to discuss the next steps.

The actual closure of the gained lead or prospect is the responsibility of the client, not Digital State Consulting.

We aim to provide high quality, targeted leads for our clients but we do not act as the closers of those leads, that is the responsibility of the client.

The output is often aligned to the input. Inevitably the information we receive from the client needs to be accurate and realistic, we can guide the process but we will need some input.

We have never, and never will, publish or make available information received to third parties. We wholly respect data security and confidentiality and operate strictly within the laws of GDPR and ethical best practice.

Speak to us about strategic partnership and about how you can outsource your digital lead generation to us.

Reporting lies at the heart of our philosophy, be that for Digital Lead Generation or any other services.

Fundamentally we need to demonstrate to our clients what we are doing and the results we are achieving but reporting also forms the backbone of strategic dialogue and is a vital part of the ongoing process.

Therefore, it is vital that clients read and reply to reports to get the most from the service, the choice, is of course theirs. All standard reporting is included in our monthly fee.

Bespoke reporting is available by request and some clients have multi tiered reporting. One report for the operator, the Sales/Marketing lead for example and one for the board or other members of the SLT. Bespoke reporting time is charged on a time and materials basis unless by separate negotiation.

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Google AdWords & PPC.

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Read more on our tried and tested AdWords & PPC services here.

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Email Marketing Campaigns


Is your data maximising profitability? 

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Retaining clients is always cheaper than constantly acquiring new ones.

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Understand how and why your competitors are increasing market share?

A rigorous reporting framework can give you actionable insight and analytics on not just your own site but that of your competitors too, meaning the competitive advantage will be yours.

If you want to understand how our tried & tested framework can help your business or you’d like a free audit of your current set-up, read more about our reporting & analysis services today.

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Get in touch with Digital State, Digital Marketing agency in Cheshire

To speak to Digital State on 01625 533176
or go to the Contact us page and complete a brief enquiry form.