Paid Media Icon

Digital Sales & Marketing.



Paid Media Icon

Digital Sales & Marketing.

Trading since 2008 we have run successful Paid Media (including AdWords), SEO and CRO campaigns across hundreds of campaigns and multiple territories.

A digital Sales & Marketing strategy is essential in today’s digital age and is no longer the reserve of E-commerce companies in a the B2C space. Reporting and Analytics are key to the efficiency of that work.

Please follow the navigation to the right to read more about specific areas.

Paid Media typically refers to the paid listings that appear on search engine listings pages or other areas of the web.

Paid media needs to be planned precisely and be highly targeted for maximum ROI. It can create near immediate results, including increased revenue growth and conversions, as well as helping establish general brand awareness and increased traffic to your website.

Our specialists will help you form a detailed strategy of various segments, audience types and layer them specifically, to achieve your objectives.

To consistently achieve a robust return on investment & greater market penetration, a PPC specialist is your route to securing the greatest ROAS your company can achieve.

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SEO is the practice of ranking a site as frequently and prominently in the world’s major search engines as possible. It’s widely accepted that a site will receive multiple benefits from high organic ranking positions:

  • Reputation as an established & highly reputable business.
  • Significantly higher brand position and therefore ‘convertibility’ of web traffic and visitors.
  • As it’s difficult to attain great SEO, once it is secured, it drives huge tactical and long-term advantages.

If you don’t engage with SEO best practices, you pass commercial advantage to your competitors. If you don’t appear in the natural listings, you will be missing out on a huge natural traffic source.

Today, Google incorporates over 200 individual variables in its calculation of a site’s ranking position for each search. In essence, it boils down to one key principle: Authority.

Expert, authoritative and trustworthy are words that describe the ideal SEO campaign but also our approach to your SEO strategy. 

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CRO  will ensure  that your website is as user-friendly as possible negating any barriers to engagement or conversion.

We constantly evolve the flow and user journey of your website. We’ll achieve the optimum conditions, that drive your website visitors towards taking a desired action on your site.

These actions may include simple steps like taking specific customers straight through to a specific product or basket page or encouraging a video view or brochure download through to more complex actions.

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When any client starts a campaign with Digital State, we provide a detailed monthly report that gives you all the information you’d ever need about the campaigns we run on your behalf, along with a complete budget breakdown.  We also provide an ‘inspection of services’ clause within our terms and are always available to answer any questions you may have.

DSM always endeavour to reply to our clients within realistic and pre-agreed time frames.  We operate a tried and tested work ticket system to this effect.

All campaigns are agreed by contract and are payable by standing order only.

Full sets of Terms of Business are available on the footer of our website and will be provided by hyperlink on order forms.

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Digital State Marketing Testimonials Icon


Don’t just take it from us

“Digital State increased our Return on Ad spend (ROAS) from 4 X  to 11x  over a 9 month period, delighted.
I used a very large agency before and felt like I was helping to train their PPC Account Manager –  never again. Digital State all the way”

Men's fashion retailer, Designerwear - £26 Million T/O.

Digital State achieved a 52.02% drop in the cost per acquisition (CPA)  in the first quarter and increased sales for the same overall spend.

The agency fee was covered and profit achieved on top,  in just  the first 12 weeks. We have been running PPC for 12 years and are seriously impressed with Digital State results.

B2B office supplier, £3 Million sales

“We achieved the same sales for £20,000 a month LESS  within 10 months of working with Digital State.

Digital State will have made us an extra £1M in 4 years, minimum”.

MyNextMatress, Home furnishings company - 11 branches.

Conversion rate optimisation from Digital State Marketing

Other Services

Websites and Technology

Is your website fully maximising profitability? 

Harnessing both the websites efficacy and the technologies that underpin the business its vital to maximise efficiencies.

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Search Engine Optimisation Icon from Digital State Marketing

Other Services



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Other Services


Understand how and why your competitors are increasing market share?

If you have a rigorous reporting framework in place that provides actionable insight and analytics on not just your own site but that of your competitors too, competitive advantage will be yours.

If you want to understand how our tried & tested framework can help your business or you’d like a free audit of your current set-up, read more about our reporting & analysis services today.

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Get in touch with Digital State Marketing

Ready for digital excellence?

Get in touch with Digital State

To speak to one of our specialists on 01625 533176

Alternatively fill out the form more info about DSC’s exceptional service.