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Digital Sales & Marketing.

We’re an established consultancy with extensive experience in delivering solutions both inside and outside IR35

in Digital Marketing, SEO, AdWords, Paid Media, Social Media, Analytics and CRO.

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Digital Sales & Marketing.

A coherent digital Sales & Marketing strategy is essential in today’s digital age and is no longer the reserve of E-commerce companies in a the B2C space. Reporting and Analytics are key to the efficiency of that work.

Please follow the navigation to the right to read more about specific areas.

Paid Media typically refers to the paid listings that appear on search engine listings pages or other areas of the web.

Paid media needs to be planned precisely and be highly targeted for maximum ROI. It can create near immediate results, including increased revenue growth and conversions, as well as helping establish general brand awareness and increased traffic to your website.

Specialists can help you form a detailed strategy of various segments, audience types and layer them specifically, to achieve your objectives.

To consistently achieve a robust return on investment & greater market penetration, a PPC specialist is your route to securing the greatest ROAS your company can achieve.

SEO is the practice of ranking a site as frequently and prominently in the world’s major search engines as possible. It’s widely accepted that a site will receive multiple benefits from high organic ranking positions:

  • Reputation as an established & highly reputable business.
  • Significantly higher brand position and therefore ‘convertibility’ of web traffic and visitors.
  • As it’s difficult to attain great SEO, once it is secured, it drives huge tactical and long-term advantages.

If you don’t engage with SEO best practices, you pass commercial advantage to your competitors. If you don’t appear in the natural listings, you will be missing out on a huge natural traffic source.

Today, Google incorporates over 200 individual variables in its calculation of a site’s ranking position for each search. In essence, it boils down to one key principle: Authority.

Expert, authoritative and trustworthy are words that describe the ideal SEO campaign.

CRO can ensure that your website is as user-friendly as possible negating any barriers to engagement or conversion.

These actions may include simple steps like taking specific customers straight through to a specific product or basket page or encouraging a video view or brochure download through to more complex actions.

With all campaign its essential to have all the information you’d ever need about the campaigns run on your behalf. Efficient reporting and running commentary are essential tools for good decision making. NetSuite, Oracle, Adobe, SAP, Google 360 or Microsoft. We are technology and brand agnostic.

Conversion rate optimisation from Digital State Marketing

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Websites and Technology

Is your website fully maximising profitability? 

Harnessing both the websites efficacy and the technologies that underpin the business its vital to maximise efficiencies.

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DIGITAL ADOPTION AND TRANSFORMATION

CHANGE AND ADAPT: DOING SOMETHING DIFFERENTLY.
TRANSFORMATION: DOING SOMETHING DIFFERENT.

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REPORTING &
ANALYSIS

Understand how and why your competitors are increasing market share?

If you have a rigorous reporting framework in place that provides actionable insight and analytics on not just your own site but that of your competitors too, competitive advantage will be yours.

If you want to understand how our tried & tested framework can help your business or you’d like a free audit of your current set-up, read more about our reporting & analysis services today.

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Get in touch with Digital State Marketing

Ready for digital excellence?

Get in touch with Digital State

To speak to one of our specialists on 01625 533176

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