Some news, views and digital ramblings from our team.
Latest Articles
Case Study: Rolls Royce PLC
Rolls Royce PLC is a British multinational engineering company that designs, manufactures and distributes power systems for aviation and other industries. It is the world's second-largest maker of aircraft engines and has major businesses in the marine propulsion and energy
Case Study: Bupa
Bupa is an international health insurance and healthcare provider with over 30 million worldwide customers. In the UK, Bupa is a leading healthcare insurer, with over 2.3 million customers and its dental care and aged care services are growing rapidly.
Case Study: Uniper Corporate
Uniper is an international energy company with circa 8.6 billion in sales and 12,000 staff across multiple divisions and territories. Following its split from Eon in 2016, Uniper had a requirement to streamline and better control the tracking across its
Case Study: Uniper Services
Uniper is an international energy company with circa 8.6 billion in sales and 12,000 staff across multiple divisions and territories. Following its split from Eon in 2016, Uniper had a requirement to streamline and better control the tracking across its
Case Study: Brand Search International
BSI is a UK based fashion retailer and wholesaler with the exclusive rights to Stanley workwear and Bench clothing in the UK and several B2C retail sites built in Visualsoft technology and Aero. BSI’s turnover is in excess of 25
Knowledge is Power articles
Knowledge is Power – September 2020
August was the UK’s fifth full month dealing with the Covid-19 crisis and it seems most marketeers have adapted in some way to the new ways of working. Pandemic aside, the world of marketing looks to be running in isolation,
DSM Weekly Search Marketing Digest – 26/06/15
We mentioned last week that there was a Google core search update rolling out, confirmed by Google in a hangout video. This update has apparently been seen to benefit news sites and sites providing other forms of fresh content such
DSM Weekly Search Marketing Digest – 12/06/15
This week, we’ve got some interesting news from SMX Paris about some new search features from Google. First of all, Google Now on Tap and its capabilities were demonstrated, showing how it can navigate between apps and find information related
DSM Weekly Search Marketing Digest – 05/06/15
Many of you will be glad to hear that Google have announced there is a Google Panda update coming up soon. It has been a long wait since October for some, but the wait is finally almost over as Gary
DSM Weekly Search Marketing Digest – 29/05/15
It’s not unusual for commentators to reference the imposing number of different variables there are in Google’s algorithms for search rankings. And then, quite rightly, they advise everyone not to worry about the individual elements but to focus on the
Case Studies and PR articles
Case Study: Rolls Royce PLC
Rolls Royce PLC is a British multinational engineering company that designs, manufactures and distributes power systems for aviation and other industries. It is the world's second-largest maker of aircraft engines and has major businesses in the marine propulsion and energy
Case Study: Bupa
Bupa is an international health insurance and healthcare provider with over 30 million worldwide customers. In the UK, Bupa is a leading healthcare insurer, with over 2.3 million customers and its dental care and aged care services are growing rapidly.
Case Study: Uniper Corporate
Uniper is an international energy company with circa 8.6 billion in sales and 12,000 staff across multiple divisions and territories. Following its split from Eon in 2016, Uniper had a requirement to streamline and better control the tracking across its
Case Study: Uniper Services
Uniper is an international energy company with circa 8.6 billion in sales and 12,000 staff across multiple divisions and territories. Following its split from Eon in 2016, Uniper had a requirement to streamline and better control the tracking across its
Case Study: Brand Search International
BSI is a UK based fashion retailer and wholesaler with the exclusive rights to Stanley workwear and Bench clothing in the UK and several B2C retail sites built in Visualsoft technology and Aero. BSI’s turnover is in excess of 25
