One of the big stories this week seems to be the antitrust charges to be filed against Google. As recent news has suggested, it seems that Google’s attempts to settle and avoid charges have failed and they can expect to
Mobilegeddon? Mobilepocalypse, mobocalypse, mopocalypse – whatever you want to call it, it seems like it’s all anyone’s talking about recently. For good reason, too, since in eleven days Google’s mobile-friendly algorithm will be inflicted upon us all. Perhaps some of
So what do you do? My kids ask me this a lot and, on the whole, I try not to bore them with the details – let’s be honest, if they knew the answer, they’d go back in time and
To start, I’ve got a couple of holistic articles – high-level consideration pieces that may be of interest if you feel your search marketing is stagnating (or, if not, to keep for when that feeling arises in the future). Firstly,
The SEO Technical Audit is one of the corner stone foundations to any SEO campaign. How can you have an effective campaign if the foundations of it are not optimised? As Google develops and changes its algorithms, SEO professionals need
Last year, it felt like I went through a phase of including a whinging diatribe about no-one loving us in SEO every week in this digest. After a while, I noticed this might seem a little solipsistic and, well, depressing, so
This week, I’ll be starting with some PPC advice. It’s been a while since we’ve given this stream of search marketing much time and there have been a number of significant improvements in the proposition that Google offers (as well
Having waxed lyrical about responsive design on consecutive weeks, it might seem like time to roll out some counter-arguments – or at least warnings regarding poor implementation, right? Sorry to disappoint you but even in this article detailing website design
Obviously, we’ve talked in previously weeks about how, with a growing emphasis on mobile internet usage, it’s important to consider responsive design to improve user experience when it comes to your website. Further to this, however, what should you be
I really like the way this guy writes – it’s simple and clearly articulated but it’s rich in data and meaningful analysis. I’d be surprised if anyone who is SEO-savvy will be surprised by what he’s saying, let alone dispute
