Regal are an award winning family run brand distribution and wholesale business operating both across the whole of the UK and internationally. They distribute a wide range of products in the Household, Hygiene, Health & Beauty and Grocery categories and are widely regarded as the No.1 distributor of paper hygiene products. T/O £28 Million.
The Project
At the beginning of their project, they had no effective methodology for re-engaging with lapsed accounts, potentially missing significant opportunity and letting the competition gain ground. The markets is competitive and changing fast, more and more buyers are looking to shop around and have far more choice so digital engagement and lead generation are important and can add real value.
There were many challenges and they were all met. Those were not limited to, but included:
- Outdated and lapsed CRM records that needed to be cleaned and made compliant.
- Developing robust lead generation strategies to B2B buyers who had lapsed and needed re-engaging.
- Developing robust lead generation strategies to businesses both here and in Europe.
- Implementing best practice and report upon data.
- Maximising ROI and proving support to the small in house team.
- Bespoke reporting providing sets of data to the management team and other data sets to the board.
“The results we saw were excellent from day one, we have a lot of data sat in our MS 365 and BI suite and Digital State got to grip with that quickly. We needed a serious grown up agency that were in the business of business and we found that in Digital State. High quality services from the start including client visits on site.”
Regal Sales, UK.
