Nobilia Projects is the contract kitchen division of Nobilia GB. Established in Germany in 1945, Nobilia is Europe’s largest kitchen manufacturer, recognised worldwide for innovative design and meticulous engineering. Nobilia Projects was created to support Nobilia GB’s rapidly expanding contract kitchen customers, spanning housebuilders and developers across the UK.
The Project
At the beginning of the project, they had no effective lead generation methodology for engaging with new accounts outside of cold calling. The market is competitive and needs education in the UK. We were tasked to map out an ideal customer profile that focusses on value and reliability, never price.
Task include but are not limited to:
- Targeted outreach on Linkedin to a pre mapped ICP.
- Developing robust lead generation strategies to B2B buyers.
- Educating prospects about the products and the USP’s of the offering.
- Implementing best practice and reporting upon lead data.
- Maximising appropriate data collection to start a data lake for CRM development.
- Bespoke reporting to the management team.
“We are very pleased with the leads coming in and the onboarding process was impressive, this is a tough market and we are really pleased with the care and attention shown at all stages. In many ways, it is the extra care and attention shown that has laid the foundations for successful projects and we have seen a significant ROI.”
Head of UK projects, Nobilia.
