As a leading Search marketing company, DSM were intrigued and excited at the end of 2012 to see that Pope Benefict XVI had taken to Twitter to express his thoughts and to answer questions relating to faith. Social media is an important online marketing tool and we have a team of specialists able to guide and advise on appropriate social media techniques, how to use them successfully and how to incorporate such channels into a digital marketing campaign.
The Pope chose to tweet his final farewells on 28th February 2013 to his 1.6 million followers. He tweeted,
“thank you for your love and support. May you always experience the joy that comes from putting Christ at the centre of your lives.”
Shortly after his official retirement, all previous tweets from the Pope were deleted and the account name was changed to “Sede Vacant” meaning seat vacant. It will then be up to the new Pope to decide if they want to continue using the medium of social media to connect with the world.
Pope Benedict XVI was a fan of social media to some extent. In addition to having created a Twitter account in December 2012, the Vatican also has a YouTube channel that was set up in 2009. It has also been previously documented that the Vatican have asked priests around the globe to begin using social media methods, such as blogs and Twitter, to reach and communicate to those who are faithful in a modern context.
With more and more companies choosing to adopt social media methods to reach out to customers, perhaps it is time for you to investigate how social media campaigns and search marketing can help you and your company. Whilst many associate social media with the younger generation, it is surprising to see a vast number of the older generation around the world hopping online. It would therefore be poor marketing to miss out on these multiple outlets to promote your brand and business.